SECRETS OF CONTENT WRITING
Writing is an ART and it is capable of imparting your true knowledge to readers. It is the process of research, plan, and then write. Being authentic to your content is very important and leaves your essence towards content that looks original. It should never look like it is from another source. However, you can always refer to other articles and look for videos to take inputs.
“You might have heard dance like no one is looking at you” and the same way “write like a no one is reading”
I AM SURE YOU WILL BE CURIOUS TO KNOW WHAT’S IN IT FOR ME;
GUIDELINES FOR CONTENT WRITING
- What is content writing and who is a content writer?
- How to start content writing and how to generate content ideas?
- Do I Need a Degree for it?
- Can this be a career choice?
- How to become a content writer?
- Can anyone become a writer?
Content writing is the king of everything and delivering value is very important. Here I want to point out a few things on content writing practically that’s how you can become a content writer. To become a content writer one shall know what is content first RIGHT?
So let’s begin with the most interesting subject: “content” means the purpose, it is something that is contained: the contents of a box. The subjects or topics covered in a book or a document. Content is any type of information which will inform, educate, motivate, inspire, product description, eBooks, entertain, advertisement, or convince a specific set of audience.
You may think the content writer means; one must be literature or have creative writing ideas? Writing is all of that, but it’s much more, it is the ability to transform your thoughts, ideas, and emotions into written words. You can say it is a powerful form of communication that convinces or influences the hearts and minds of those who consume it and one will engage with it.
An intern of mine will always make sure to consider the purpose of the content they are creating. You can take a look at the blogs on the health and wellness of my intern on her website and know how they are delivering the content. So this is important to understand because content writing is all about solving problems for a specific audience. People look out for content (information) when they are really searching for it. When their search comes to an end by finding your content means it is value-added to your content as well as to their life. This is how you build trust with your readers and trust is the key ingredient in building a brand.
Content is the field where practice and consistency matter most, the more you read the more you write you will articulate the things more easily with better clarification based on your audience.
This is one key to understand, as aspiring writers, one would search for keywords as a way to please search engines or assume they need to be more creative.
It’s nothing as such. Both these approaches are not meeting the criteria of being content writers. Just focusing on stuffing keywords and not delivering the right content to solve problems or being just creative by adding fancy words will not make you a content writer. Honestly, you are not adding any value to your audience; content writing is usually more about utility than about creativity.
You do not want to be a bestselling author you are a problem solver through your value-added content for that you don’t need to be creative instead one needs to be a good listener, understand the problem your audience searching for, know the purpose behind., and definitely you do not have to elaborate or decorate the content and go all Shashi Tharoor on it. The content should have clarity and a way of convincing your audience base. It is easier to articulate in a simple way which is far more appealing than making it complicated by being creative or using fancy words… AIM of content should be clarity of the subject or the solution.
HOW TO START CONTENT WRITING?
Simply you cannot start overwriting anything, as said it requires lots of research and awareness of a particular brand. In fact, it needs strategy if you are willing to write for websites or for the brand it needs more consciousness and should have better quality.
- Before starting content writing, know the purpose behind and decide about the content head.
- Know the audience – what people are looking for
- What do people want to know about any subject?
- Interview customer
- To understand what people are actually trying to find we must do a survey, conduct polls
- QUORA is the answer to find the content ideas
- Other tools are available to find the content topic
It will help us to know more about people and their search is on what. Also, there is an option of keyword research through which we get a list of short and long keywords which will help us to decide to choose the topic for content writing. When doing keyword research with two words we may find more searches on similar words that people are looking for.
6 ways to generate content ideas:
- Google Search suggestions
- Ask the public
- Social groups
- Recent events
- Look for more websites
WHO IS CONTENT WRITER?
Content writing is an exceptional skill to have and it is a superpower because you are engaging your reader. A person who specializes in providing relevant content and they are who create blogs, articles, and other forms of writing web material. Content writers are professionals who decide their niche and implement their theories, strategies, ideas, and core research. Also, they make sure to follow the list of tools to ensure content is being well structured and reach the right people.
DO I NEED DEGREE FOR IT?
Well, there is good news: it requires No specific degree, but it’s better if you have a graduation degree. All is required here is to have knowledge of what you write and do basic research, get some courses if required, and yes practice more. Practice makes a man perfect. Never demotivate yourself, you don’t need a high-five degree to showcase your talent as said one should understand the people’s problem and create content towards solving it. Never think my English is poor like a muscle in our body, writing skills can also be conditioned and strengthened over time. Being clear with your own idea, if you can solve your audience problems if you can show how your content can ease them if you know how to put words in a simpler way to communicate better with your audience and there you go…
A degree is not necessary for success, however, many writers do have a formal education background in writing. Like in literature, technical, communications, journalism, or higher degree levels. Unless your writing skill is flawless, it will never hurt you to pursue your craft academically. In short just like many other career fields your dedication, expertise, and experience will be able to help you to stand on your own two feet.
HOW TO BECOME A CONTENT WRITER?
Here are 7 Steps to follow basic and important rules to become a content writer.
Start building a portfolio: before you start writing, build your credibility. A portfolio helps you to show your capabilities.
Social proofs: Quora is one best platform. Here you will know what people are searching for. It allows you to file your content where people can consume your content not only that they will engage with your content and of course there are chances of attracting gigs.
Build authority: that’s a blog, ultimate parameter to build credibility and authority. You can consider this as a tool to showcase your capabilities.
Create a pitch: A great pitch is simply clear, to the point and clarity of information and the way of articulating the things.
Start Fiverr and Upwork: these are considered as big gigs economies.
Of course, you cannot just open the account and get the opportunities indeed you will have to put in the work there to get gigs or freelance projects but definitely, you can expect some winning projects.
Join Facebook groups and COMMUNITIES; usually in these groups people post their requirement for content, keep following them, and when they agree you can send them the pitch you created.
Set up linked in profile: when it comes to gigs economy then take linked in seriously, and use it more deliberately so that you pitch in right there and attract the opportunities.
Different options for Content Creation:
When you talk or think about the content the first thing pops into your mind is blogging, is it? Yes, blogging is great but there’s no denying that other forms of content are growing super quickly. You can certainly create content in these fields.
- Website – Profile, company
- Blog – Technical, Non-technical
- Copywriting – Email, newsletter – landing page, media Blogging
- Visual content
- Lead magnets
- Slideshare presentations
- Slide decks
- Free apps
- Social media posts
- Technical Writer
When you are perfectly designed to understand core concepts or knowledge on content it will be good to go as a content marketer. A content marketer is again a huge topic to discuss with… To tell content marketer “it is a form of marketing where it is involved with so many tasks like blogging, videos focused on creating and publishing and distributing content for a targeted audience online. It is followed by a strategy and it is difficult to choose which type of content market you want to use to grow your business, it needs lots of planning and strategies to act to boost your sales and lead generation”.
Content marketing: to know more about content writing please refers: https://www.lyfemarketing.com/blog/types-of-content-marketing/
IS CONTENT WRITING A GOOD CAREER?
Content is a skill and art, to be honest, you can always build your own path and a good example of a career around this skill.
I would say never limit your writing skill with your words like a job or career. It is more than that, you can be a freelance writer. Write blogs, website content writers, content writing services, article writing services, and content writers. You can even choose technical or non-technical areas to write. You can make glorious opportunities regardless of your location, gender, or age and see how you extract the value of it.
If I say not to value your content writing skill as a job or career then what to be called???? It is called “gig”: means: “prevalence of short-term contracts or freelance work,” generally speaking content writing gigs will help you to get in contact with many companies on different and multiple projects at the same time… Means you need to look for multiple gigs, in other words, freelance opportunities/work.
For many organizations content is extremely important and the volume of requirements is high. To overcome this, companies in India and worldwide are in constant search of content writers. You can be one of them over a certain period of time with constant effort…
When you take the mode of writing there are many such ways to write content.
- Website Content Writer
- Freelance Writer
- Copy Writer
- Content writing services
- Article Writing Service
- Technical and Non-technical
- Content Writer for Social Media
- Content Marketer
CAN ANYONE BECOME A CONTENT WRITER?
When I asked this question to my husband, He replied instantly YES why not, If you can share your knowledge in the form of a blog that can help people solve their problems then people would love to consume your content. I also agree that anyone can be a content writer. Each person will have likes and interests in a certain domain and may have deep knowledge on technical or non-technical subjects also some people write a poem or write scripts and definitely these all can be turned to content and become content writers. Anyone can work as a content writer in any domain you like- sports writing, current affairs/journalism, blogging, fashion, garden, marketing writing, and many others.
“ATTRACT YOUR AUDIENCE WITH CONTENT THEY WANT TO CONSUME. ENGAGE THEN WITH THE CONTENT WHAT THEY ARE CONSUMING” ALSO THE GOAL IS NOT TO JUST ENGAGE THEN BUT PROVIDE THE VALUE.
Writing every day should become a habit and reading should become a passion. If it happens regularly then it is a key to becoming successful and improving yourself. To be a writer these two strings are important. Though not much but writing a few lines every day will upgrade your skills and rewarding will enhance your knowledge.
The more you read the more you gain knowledge/better at it
The more you write the more your flow will be
The more you learn better you will understand
Thank you for taking your valuable time to read this useful article, although there are still huge notes to be covered yet, but definitely in my next blog I will continue with the tools used for Content writing and what is blogging, how to write blogs, and its structure… If you find this interesting please share this with your friends and family and leave the comment below…
HAPPY READING AND WRITING…